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EDA Economic Development Marketing Masters: Rick L. WeddleTuesday, December 1, 2009 from 1:00 PM to 2:15 PM (CT) |
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Event Details
An EDA Professional Development Webinar
Rick Weddle on Economic Development Marketing
If you are in economic development you are in marketing. By choice or by chance, you ARE in marketing. You have two, maybe three marketing challenges: Market my community; Market my organization; Market myself.
What is the surest way to advance your career?
Simple. Learn from the best.
Not everyone has access you say? True, until now! The Marketing Masters webinar series will bring you three of the very best economic development marketers, beginning with Rick Weddle.
Rick Weddle, CEO of the Research Triangle Foundation, NC will lead off the series. Mr. Weddle blazed trails that changed the way economic developers are recognized and paid. He held titles like President and CEO before almost anyone in economic development. He broke pay scale barriers with every new assignment, creating upward mobility for all who followed.
How? Rick is an ace marketer! He made economic development marketing sexy! Consider:
“Under his leadership to date, the Research Triangle Park has generated successful development projects with projected capital investment of over $800 million and the projected creation of over 6,300 new, high quality jobs. The Foundation assisted in recruiting eighteen new firms and facilitating four expansions to the Park since 2004, compared to the historical average of one to two locates per year. The new locates and expansions will offer average salaries of over $80,000, a 44% increase above the overall Park average of $56,000.
This is just the most recent example as you can see from his extensive bio. Rick, has done more economic development marketing than you or I will ever do. In this high stakes game, his communities have not only survived – they have thrived! Join us for a conversation with Mr. Weddle on economic development marketing. Learn about: Marketing your community Marketing your organization Marketing yourself
Bring your marketing Team! Bring your questions.
Learn from the best!
Nov. 17th, 2009, 1:00 pm CST Register Now
Featured Economic Development Marketer
Rick L. Weddle, FM, HLM
President & CEO
Research Triangle Foundation of NC
Rick L. Weddle is President and CEO of the Research Triangle Foundation of North Carolina since 2004, owner and developer of The Research Triangle Park. Mr. Weddle has honed his marketing skills during leadership assignments with regional economic development organizations in four states, including the Greater Phoenix Economic Council, the Toledo, Ohio Regional Growth Partnership, The San Joaquin Partnership & Business Council in Stockton, California and Winston-Salem business Inc in North Carolina.
Mr. Weddle was just honored with the Lifetime Achievement Award by the International Economic Development Council (IEDC). Mr. Weddle serves on the boards of various regional, national, and international organizations: North American Division President of the International Association of Science Parks (IASP); Association of University Research Parks (AURP); Research Triangel Regional Partnership; Vice Chair of Government Affairs, Legislation and Policy for the Regional Transportation Alliance; and Co-Chair of Reality Check, a joint effort of the Urban Land Institute and Triangle Tomorrow. He has been active in the IEDC since its inception, Mr. Weddle, a Fellow Member, was elected as the first Chairman of the Board of IEDC in 2002 and received the designation of Honorary Life Member in 2007.
Follow: http://www.twitter.com/rickweddle
Connect http://www.linkedin.com/in/ricklweddle
Host and Moderator
Eric P. Canada
Chief Strategist, Blane, Canada Ltd.
Eric P. Canada of Blane, Canada Ltd. is a nationally recognized authority on economic development marketing and business retention.
Mr. Canada has a long-term commitment to professional development, training, and primary research as a way to "give back" to the profession he loves. The Professional Learning Lab is an extension of that commitment.
In his 1995 book, Economic Development: Marketing for Results!, Mr. Canada outlined the application of b2b (business-to-business)strategies in an economic development environment. In his work, he often interviews senior economic development professionals in search of best practices and innovation. He has conducted marketing program audits of 60 of the top economic development organizations in the US.
Mr. Canada created standards for business retention where none existed before. His competitive capacity analysis technique and benchmarks to replace the subjective SWOT analysis common in economic development. Now, the Synchronist Key Performance Indicators allow local, regional, and state EDOs to compare their findings to national benchmarks providing a clear picture of their competitive position. He created the Synchronist Business Information System® to manage existing business strategy. He also manages the largest BRE research collaborative in North America.
Mr. Canada regularly works with clients to develop effective marketing and existing business strategies and programs.
Follow: http://twitter.com/edmarketingpro
Connect: http://www.linkedin.com/in/ericcanada
Upcoming Marketing Masters Webinars with:
Janet Miller, Chief Economic Development & Marketing Officer, Nashville Area Chamber/Partnership 2010, TN.
Jerry Mallott, Executive VP Jacksonville Regional Chamber & President of Cornerstone Alliance, FL
Blane, Canada Ltd.
1506 Cadet, Suite 100
Wheaton, IL 60189
630-462-9222
info@blanecanada.com
© Blane, Canada Ltd. 2009
This webinar is produced by Blane, Canada Ltd. It is part of the Professional Learning Laboratory economic development educational series. The Lab is a joint venture of dedicated professional trainers committed to the provision of high-quality content, and expert instruction without commercial messages.
When
Hosted By
Blane, Canada Ltd.
This professional development webinar is produced by Blane, Canada Ltd. It is one of a series offered by the Professional Development Laboratory. The Lab is committed to the provision of high-quality content and expert instruction without commercial messages.